CHUB

Overview

CHUB is Essential Show Feeds’ primary cover and bloom pellet for sheep and goats. With a minimum 8% fat and 5,420 mg/lb of omega-3 fatty acids, it is formulated to build fat cover and visual bloom from the inside out. Key ingredients include soybean meal, linseed meal, whole canola, flax seed, field peas, dried whey, and porcine blood meal. One of the more transparently labeled products in Essential’s line — full guaranteed analysis and ingredient list available. Sold in 11.25 lb, 25 lb, and case sizes.

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Manufacturer Specifications

Guaranteed Analysis

Nutrient	%
Crude Protein (min)	—
Crude Fat (min)	8.0
Crude Fiber (max)	8.0
Calcium	2.0–3.0
Phosphorus (min)	0.5
Salt	1.25–2.45
Sodium	0.5–0.9
Selenium (min)	0.3 ppm
Zinc (min)	700 ppm
Vitamin A (min)	65,000 IU/lb
Omega-3 Fatty Acids (min)	5,420 mg/lb

Key Ingredients / Active Components

• Soybean meal
• Linseed meal
• Whole canola
• Flax seed (omega-3 source)
• Canola meal
• Field peas
• Dried whey
• Porcine blood meal
• Vitamin and mineral premix

Official Feeding Rate

• Rate: ½ cup per head per day
• Introduction: Not specified
• Species notes: Sheep and goats

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Show Circuit Use

Sources: essentialshowfeeds.com/all-products/p/chub

How Experienced Feeders Actually Use It

CHUB is a daily program product for animals that need more cover and visual bloom — the omega-3 fat sources (flax, canola) contribute to both fat deposition and coat/skin quality simultaneously. The blood meal component adds a high-quality protein source for muscle alongside the fat building. The ½ cup/day rate is manageable and easy to incorporate into a daily feeding routine.

Real-World Feeding Rate

• Typical rate: ½ cup per head per day (consistent with label)
• Introduction timeline: Not specified — implied for use throughout the program

Common Deviations from Label

No data found.

Breed-Specific Notes

No breed-specific notes found. The zinc (700 ppm) and omega-3 levels are particularly relevant for coat and wool quality in all show sheep breeds.

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Phase Protocols

Weeks 12–9 | Foundation Phase

Begin CHUB early if building cover is a primary program goal. Fat deposition is cumulative and responds best with a long runway.

Weeks 8–6 | Condition Building Phase

Primary phase for CHUB. Drive cover and bloom consistently through this phase.

Weeks 5–3 | Fill & Shaping Phase

Continue. If the animal is carrying sufficient cover, reduce CHUB and shift to shaping products like FLARE and Crease.

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Stacking Protocols

With FLARE: FLARE builds rib shape; CHUB adds fat cover over it. Natural pairing for building a covered, ribby look. With Soft Silk: Both add fat cover. Soft Silk is liquid and cherry-flavored for palatability; CHUB is pelleted. Can be used together for animals that need aggressive cover building, but monitor total fat intake. With Foundation: Foundation handles gut health; CHUB handles cover. Core two-product daily base.

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Budget Alternatives

Commodity flax seed, canola oil, or black oil sunflower seeds achieve similar omega-3/fat cover effects at lower cost. Rumen-stable fat products from other brands (Rule Supplements THICC, MoorMan’s Fast Fat) serve a comparable function.

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