Sullivan's
Unverified- Headquarters
- Dunlap, Iowa
- Website
- www.sullivansupply.com
Company Overview
Sullivan Supply is the largest show livestock retailer in the country — they carry hundreds of third-party brands, but their own proprietary “Sullivan’s” label covers a broad range of supplements, grooming products, and show-day products formulated specifically for the show circuit. Their Stock Show University content (videos, guides) is a widely-used resource for 4-H and FFA families learning show livestock preparation. Available nationwide via sullivansupply.com and a network of dealers; also stocked at NRS, Tractor Supply, and regional ag retailers.
Important distinction: Sullivan Supply carries many third-party brands (Purina, Sure Champ, All N, Show-Rite, etc.) — only Sullivan’s own-label products are documented in this database. Third-party brands are documented under their own brand entries.
Sheep-Relevant Product Line
Nutritional / Supplement Products
| Product | Type | Primary Function |
|---|---|---|
| Show Sheep Paste | commercial_supplement | Show-day calming paste — sheep-specific formula |
| Fresh & Feminine (Sheep & Goat) | commercial_supplement | Front-end fat metabolism / conditioning — metabolic supplement |
| Appetite Express Probiotic Granules | commercial_supplement | Probiotic / appetite stimulant — daily gut health |
| Show Road Super Charge B12 Paste | commercial_supplement | B12 energy / travel recovery paste |
| Show Road Appetite Express+ Paste | commercial_supplement | Appetite / gut health travel paste |
| Show Road Replenish Electrolyte Paste | commercial_supplement | Show-day electrolyte paste — rehydration |
| Restore Pro | commercial_supplement | Electrolyte / hydration / performance — pre-show and at-show |
| Show Shake | commercial_supplement | Show-day energy/protein/fill — ring prep |
| Bloat Buster Paste | commercial_supplement | Emergency bloat treatment |
| Aspirnfre Paste | commercial_supplement | Natural pain relief / mobility — show day |
| Focus Oral Calming Liquid | commercial_supplement | Calming liquid — daily or show day |
Grooming / Topical Products
| Product | Type | Primary Function |
|---|---|---|
| Wool Grower | commercial_supplement | Daily topical wool/leg wool growth stimulant |
| Cool Blue Show Brace | commercial_supplement | Show-day firmness and shine spray |
| Silk | commercial_supplement | Hide conditioner — daily or show day |
| Freshen Up | commercial_supplement | Skin moisturizer — daily or post-shear |
| Healthy Hide Lotion (Lite/Heavy) | commercial_supplement | Hide conditioning — daily/seasonal |
| Russ’ Rag Oil | commercial_supplement | Deep skin and hair conditioning treatment |
| Kleen Sheen | commercial_supplement | Daily no-rinse hair care and conditioning |
| Rejuvenate Shampoo | commercial_supplement | Plant-based livestock shampoo |
| Flare Show Ring Sheen | commercial_supplement | Show-day finish and dimension spray |
| Wintex White | commercial_supplement | Animal whitener — show day for white/light sheep |
| Fighting Five Fungus Treatment | commercial_supplement | Topical fungal/ringworm/skin infection treatment |
Show Line Notes
Sullivan’s has a dedicated show livestock product line — every product documented here is marketed specifically for show animals or has direct show circuit application. They do not make general production livestock feeds. Their supplement line covers calming, energy, bloom, grooming, and show-day protocols for all four major show species. Most products are labeled for all livestock but several (Show Sheep Paste, Fresh & Feminine Sheep SKU, Wool Grower, Cool Blue Brace) are sheep-specific or have sheep-specific SKUs.
Products Excluded
- Peace Pellets — labeled cattle only; calming supplement not documented for sheep
- D.F. Crosley’s Copper Recovery — NEVER use on sheep; contains copper sulfate as active ingredient (toxic to sheep)
- Show Cattle Calm Paste — cattle-only formula (different from Show Sheep Paste)
- Show Pig Paste / Champions Choice / Over Drive / Sudden Impact — swine-only formulas
- Show Road Diahalt+ — cattle only anti-scour paste
Where to Buy
- Direct: sullivansupply.com (ships nationally)
- Major retailers: NRS World, Tractor Supply Co., PBS Animal Health, Prairie View Ag Supply, Highland Livestock Supply, Grange Co-op, Valley Vet, Superior Ag
- Phone: 1-800-475-5902