Sullivan's

Company Overview

Sullivan Supply is the largest show livestock retailer in the country — they carry hundreds of third-party brands, but their own proprietary “Sullivan’s” label covers a broad range of supplements, grooming products, and show-day products formulated specifically for the show circuit. Their Stock Show University content (videos, guides) is a widely-used resource for 4-H and FFA families learning show livestock preparation. Available nationwide via sullivansupply.com and a network of dealers; also stocked at NRS, Tractor Supply, and regional ag retailers.

Important distinction: Sullivan Supply carries many third-party brands (Purina, Sure Champ, All N, Show-Rite, etc.) — only Sullivan’s own-label products are documented in this database. Third-party brands are documented under their own brand entries.

Sheep-Relevant Product Line

Nutritional / Supplement Products

Product	Type	Primary Function
Show Sheep Paste	commercial_supplement	Show-day calming paste — sheep-specific formula
Fresh & Feminine (Sheep & Goat)	commercial_supplement	Front-end fat metabolism / conditioning — metabolic supplement
Appetite Express Probiotic Granules	commercial_supplement	Probiotic / appetite stimulant — daily gut health
Show Road Super Charge B12 Paste	commercial_supplement	B12 energy / travel recovery paste
Show Road Appetite Express+ Paste	commercial_supplement	Appetite / gut health travel paste
Show Road Replenish Electrolyte Paste	commercial_supplement	Show-day electrolyte paste — rehydration
Restore Pro	commercial_supplement	Electrolyte / hydration / performance — pre-show and at-show
Show Shake	commercial_supplement	Show-day energy/protein/fill — ring prep
Bloat Buster Paste	commercial_supplement	Emergency bloat treatment
Aspirnfre Paste	commercial_supplement	Natural pain relief / mobility — show day
Focus Oral Calming Liquid	commercial_supplement	Calming liquid — daily or show day

Grooming / Topical Products

Product	Type	Primary Function
Wool Grower	commercial_supplement	Daily topical wool/leg wool growth stimulant
Cool Blue Show Brace	commercial_supplement	Show-day firmness and shine spray
Silk	commercial_supplement	Hide conditioner — daily or show day
Freshen Up	commercial_supplement	Skin moisturizer — daily or post-shear
Healthy Hide Lotion (Lite/Heavy)	commercial_supplement	Hide conditioning — daily/seasonal
Russ’ Rag Oil	commercial_supplement	Deep skin and hair conditioning treatment
Kleen Sheen	commercial_supplement	Daily no-rinse hair care and conditioning
Rejuvenate Shampoo	commercial_supplement	Plant-based livestock shampoo
Flare Show Ring Sheen	commercial_supplement	Show-day finish and dimension spray
Wintex White	commercial_supplement	Animal whitener — show day for white/light sheep
Fighting Five Fungus Treatment	commercial_supplement	Topical fungal/ringworm/skin infection treatment

Show Line Notes

Sullivan’s has a dedicated show livestock product line — every product documented here is marketed specifically for show animals or has direct show circuit application. They do not make general production livestock feeds. Their supplement line covers calming, energy, bloom, grooming, and show-day protocols for all four major show species. Most products are labeled for all livestock but several (Show Sheep Paste, Fresh & Feminine Sheep SKU, Wool Grower, Cool Blue Brace) are sheep-specific or have sheep-specific SKUs.

Community Notes