Rule Supplements

Company Overview

Rule Supplements was founded by Tyson and Amber Rule of Rule Sheep Company in Akron, Iowa. The product line grew out of their daughter Madison’s national-level show lamb career — working with animal nutritionist Jed Asmus to customize formulations, eventually commercializing the line under the brand motto “Results Matter.” Rule Sheep Company is nationally recognized in club lamb circles for genetics (stud ram and donor ewe sales, AI, ET), and the supplement line is deeply rooted in hands-on show experience. They also serve cattle, goats, and swine.

Sheep-Relevant Product Line

Product	Type	Primary Function
The Formula	commercial_supplement	Probiotic + Zinpro zinc/manganese — gut health, hair, skin
THICC	commercial_supplement	Bloom, cover, and fat addition
Shredded R	commercial_supplement	Lean muscle mass and fat mobilization
TotalCare Sheep	commercial_supplement	All-in-one daily — hair, skin, joints, tendons
Sasquatch	commercial_supplement	Hair growth, shine, and thickness
GORGE	commercial_supplement	Gut health, appetite, immunity, feed conversion
Race Day	commercial_supplement	Pre-show energy, shape, and fill management
Fresh N Full	commercial_supplement	Protein-based fill and flank depth maintenance
Swoop	commercial_supplement	Fiber-based fill and flank depth
Struttin	commercial_supplement	Joint health, lactic acid reduction, fluid movement
Flex Appeal	commercial_supplement	Energy-dense show ring support
Macho Man	commercial_supplement	Muscle development and dimension
Wintex Punch	commercial_supplement	Multi-species electrolyte
Composed	commercial_supplement	Pre-show calming paste
Attitude Adjustment Paste	commercial_supplement	Pre-show behavioral calming paste
3 Hours Out	commercial_supplement	Show-day electrolytes and energy
Gold Dust Packet	commercial_supplement	Probiotic drench — fill management and gut health
Sure Shine	commercial_supplement	Oil-free coat shine mist (topical)
BARK	commercial_supplement	Muscle shape, dimension, and bulk
Rival Elite Show Lamb	base_feed	Textured complete show lamb base feed

Show Line Notes

Rule Supplements operates as a fully dedicated show livestock brand — every product targets show presentation outcomes. There is no general maintenance livestock line to separate from. Their “Rival Show Feeds” sister brand produces the base feed (Rival Elite Show Lamb). The recommended starter stack for new sheep/goat projects is: Rival Complete Feed + The Formula + THICC + TotalCare Sheep.

Products Excluded

• Baby Boom — listed in sheep collection but functions as a breeding/flushing supplement; no show prep application identified
• Lock Down — product page returned 404; existence confirmed from community references but no data retrievable
• Keep’n On — product page returned 404; listed in sheep collection but data unavailable
• Kool-It — listed in the feed supplements collection but not the sheep collection; species application unclear
• Burn Em’ Down — same as above; no sheep-specific data found
• Uni4m — same as above; no sheep-specific data found
• Show supplies (Leg Wraps, Halters, Blankets, Muzzles, Drench Syringes, Grooming Combs) — equipment, not feed supplements

Where to Buy

• Company website: https://rulesupplements.com
• Facebook: https://www.facebook.com/RuleSupplements/
• Western Ranch Supply: https://westernranchsupply.com/brand/rule-supplements/
• Show Stock Supply: https://showstocksupply.shop/collections/rule-supplements
• Phone: (712) 217-8813
• Email: [email protected]
• Note: Orders process Monday, Wednesday, and Friday; shipping included in product price; no PO box delivery

Community Notes